SHow it all began
1948

A little girl was playing with a ball one day in 1948, when it suddenly fell into the washbasin and clogged the drain. That brief moment was the beginning of the long history of Pucci. It was the period of post-war reconstruction in Italy, a difficult time but also a time full of enthusiasm and energy. It was a time when new ideas were sprouting everywhere, especially in the traditional artisan crafts and trades. And it was when the world’s first-ever concealed toilet cistern, known simply as “the Pucci,” was invented. What does the little girl’s ball have to do with it? It’s all thanks to Dorino Marabese, the company’s founder, a man full of innovative ideas for transforming modern needs into successful products. That day, he had a flash of inspiration: he would use a small ball to control the flow of water inside the cistern. That first fully concealed cistern was Pucci’s first great innovation, made of copper and utterly new in its mechanism of action. Pucci still offers a modernized version of that legendary cistern today, along with all the company’s signature innovative products and the original spare parts available for the entire range. Pucci: a great Italian success story for the ages.
Pucci is unique in this too.

Pucci has grown, keeping its passion for work and innovation – the qualities of our founder, Dorino Marabese – unchanged over the years. We rely on strong work ethics, the importance of ideas, and the value of people to face competitive markets every day. Ours is a versatile and innovative company open to new ideas and cutting-edge technologies. We are perfectly aligned with the new ways of living the bathroom, the place dedicated to wellbeing par excellence, where technology, design, and environmental compatibility take centre stage. We help protect the environment while meeting the needs of users, collaborators, employees, and professionals. The “Pucci style” has become very popular, earning the trust of industry operators and the general public. We like to focus on even the smallest details. We have achieved brilliant results, but we keep striving for perfection, creating useful, high-quality and functional products. Pragmatic, determined, innovative, proactive, up-to-date, dynamic, loyal to its principles, ever-evolving...
All this is Pucci!

We presented our first concealed cistern at the Milan Trade Fair.
1950

1950

Having a patent policy means imagining products that will become of everyday use and investing in research and innovation. During the early ‘50s, Pucci invented and patented the first concealed toilet cistern, a true turning point in the history of this product. Pucci’s first concealed cistern – innovative in both its structure and materials – was unveiled at the Milan Trade Fair in 1950 and soon became a source of inspiration for all the other manufacturers. Many years later, during the early ‘90s, another Pucci patent – the eco cistern with dual flush plate – became a source of inspiration as the first water-saving cistern. Pucci’s patented models have made the history of modern bathroom fixtures!

2018

Maximum exposure for
PUCCI!

Catalogue, web, press, outlets
The compact and practical Pucci catalogue, where you can find all the latest products and in-depth descriptions, is now available. Currently, the latest Pucci products are at the centre of a campaign in industry publications focusing on the added value of having a 100% Italian product. Pucci is also on the web with editorials and banners in all major websites dedicated to the bathroom world.